In this 60-minute this webinar we discuss ways to use a private, closed social media group intervention to promote health behavior change using the CAN Quit study as a case study. The following areas will be covered: 1) Why social media for health behavior change (challenges and opportunities)? 2) Overview of the Can Quit study. 3) Process of cultural tailoring of intervention content (i.e., moderator postings), 3) Selecting and evaluating platform and content, use and training of intervention moderators. 4) Evaluation strategies. 5) Lessons Learned.

Learning Objectives

At the conclusion of this webinar you will be able to:

• Identify the benefits and challenges of using social media to promote health behavior change.
• Describe the process of developing the CAN Quit study.
• Develop a plan for tailoring social media content to the needs of a specific population.

Speakers:

Pamela Sinicrope, MPH, DrPH
Assistant Professor of Psychology and a member of the Behavioral Health Research Program at the Mayo Clinic.

Zoe Merritt, MBA
Senior Research Associate with the Research Services Department at the Alaska Native Tribal Health Consortium in Alaska.