Overview: When used to support and promote professional activities, social media can be a powerful tool for faculty, researchers, and clinicians. Platforms like Twitter make it easy and convenient to disseminate research, expand professional networks, and interact with new audiences. Given all the potential benefits, it is important to develop an intentional social media strategy that will enhance one’s career. This webinar will provide social media guidance for researchers and academics who are looking to build a professional, digital presence. Social media case studies, step-by-step instructions for conducting a “digital audit” and recommended tips for social media use are presented. Speaker: Sarah Mojarad is a lecturer at the University Of Southern California (USC) where she holds a joint faculty appointment in Viterbi School of Engineering and Keck School of Medicine. Prior to joining USC, she co-created and co-taught the course “Social Media for Scientists” at Caltech. In addition to teaching an updated version of this course at USC, Sarah has been piloting a new medical student curricular program on online professionalism the last two years. Last spring, she also co-created and co-taught a new course on career development for physician scientist students. Sarah has given keynote talks, lectures, and workshops around the world. She has presented her work to the National Science Board of the National Science Foundation, the U.S. Department of State, and the National Cancer Institute. Her areas of expertise are in social media, science communication, and online medical professionalism. She received her BA in Psychology from Boston University and MS in Corporate and Organization Communication from Northeastern University.