Accelerate the Dissemination and Impact of Your Research Findings

1 short video, approx. 7 min

Workshop Description

In this workshop, you will learn how to use web-based approaches and social media to accelerate the dissemination and impact of your research findings.

Today, researchers have to make their publications stand out from the stack of nearly 800,000 science and engineering manuscripts that are published each year.

The good news is that there have never been more tools available that allow scientists to communicate their research proactively. Digital and social media make it easier for scientists to break out of the traditional science news cycle and track their impact to advance their careers.

In this workshop, we will explore a range of tools to help you to share your research outputs more broadly via digital and social media, e.g., scientific articles, data, software code, presentations, images, video, infographics.

We will introduce web-based approaches that help you to stay abreast of events and news related to your research and to better understand your audience and speak their language, and we will look at citation guidelines of online and social media content.


  1. Dissemination of Science: Thinking Beyond Self-Promotion
    • Understand research outputs you can share.
    • Understand digital distribution and the spoke-hub model.
    • Understand how to use tools that help you to share your research outputs more broadly via digital and social media, e.g., scientific articles, data, software code, presentations, images, video, infographics.
  2. Audience Research
    • Use web-based tools to better understand your audience.
    • Use keyword search to understand how your audience relates to and talks about topics, e.g., health issues, diseases, treatments, science.
    • Use web-based tools to discover hashtags that allow you to gauge your potential reach and join existing conversations among online communities.
    • Use web-based tools to discover what platforms your target audience uses.
  3. Content Distribution
    • Understand successful online approaches to disseminate content. Examples: Understand how to use Twitter for broader reach. Understand how to create infographics.
    • Use tools to manage your content distribution efficiently.
    • Relate your content to current events and news. Use web-based tools to stay abreast of news in your field.
    • Use web-based tools to explain and enrich your scientific articles for broader reach.
  4. Citations
    • Understand and use social media content citation guidelines.
    • Understand and apply online data citation guidelines.

Recommended Reading

Dissemination of Science

Audience research


FDA Social Media Guidelines

Social Media Citations

Data Citations




Upon request, participants who complete individual workshops or the entire series will receive a certificate signed by Jonathan M. Samet, MD, MS, Distinguished Professor and Flora L. Thornton Chair, Department of Preventive Medicine, Keck School of Medicine of USC, Director, USC Institute for Global Health, Director of the SC CTSI Education, Career Development, and Ethics program, and lead instructor Katja Reuter, PhD, director of Digital Strategy and the eHome program at SC CTSI.

Please bring your computer and your phone. You will need Internet access.

We will introduce and use several digital and social media approaches and tools.

NIH Funding Acknowledgment: Important - All publications resulting from the utilization of SC CTSI resources are required to credit the SC CTSI grant by including the NIH funding acknowledgment and must comply with the NIH Public Access Policy.