Accelerate the Dissemination and Impact of Your Research Findings

In this workshop, you will learn how to use web-based approaches and social media to accelerate the dissemination and impact of your research findings.

Today, researchers have to make their publications stand out from the stack of nearly 800,000 science and engineering manuscripts that are published each year.

The good news is that there have never been more tools available that allow scientists to communicate their research proactively. Digital and social media make it easier for scientists to break out of the traditional science news cycle and track their impact to advance their careers.

In this workshop, we will explore a range of tools to help you to share your research outputs more broadly via digital and social media, e.g., scientific articles, data, software code, presentations, images, video, infographics.

We will introduce web-based approaches that help you to stay abreast of events and news related to your research and to better understand your audience and speak their language, and we will look at citation guidelines of online and social media content.

1. Dissemination of Science: Thinking Beyond Self-Promotion
   • Understand research outputs you can share.
   • Understand digital distribution and the spoke-hub model.
   • Understand how to use tools that help you to share your research outputs more broadly via digital and social media, e.g., scientific articles, data, software code, presentations, images, video, infographics.
2. Audience Research
   • Use web-based tools to better understand your audience.
   • Use keyword search to understand how your audience relates to and talks about topics, e.g., health issues, diseases, treatments, science.
   • Use web-based tools to discover hashtags that allow you to gauge your potential reach and join existing conversations among online communities.
   • Use web-based tools to discover what platforms your target audience uses.
3. Content Distribution
   • Understand successful online approaches to disseminate content. Examples: Understand how to use Twitter for broader reach. Understand how to create infographics.
   • Use tools to manage your content distribution efficiently.
   • Relate your content to current events and news. Use web-based tools to stay abreast of news in your field.
   • Use web-based tools to explain and enrich your scientific articles for broader reach.
4. Citations
   • Understand and use social media content citation guidelines.
   • Understand and apply online data citation guidelines.

Dissemination of Science

• The scientific marketplace, Nature Editorial
• The scientific marketplace, Nature Editorial
• One-click science marketing, by Fenner M
• The m word, Interview with Kuchner MJ
• Marketing for Scientists: How to Shine in Tough Times, by Kuchner MJ
• Maximizing the Impacts of Your Research: A Handbook for Social Scientists, by LSE The London School of Economics and Political Sciences
• The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies, by Zarella D

Audience research

• Maximizing the Impacts of Your Research: A Handbook for Social Scientists, by LSE The London School of Economics and Political Sciences
• The Social Technographics Ladder, by Forrester
• Disease Hashtag project, by Symplur
• Healthcare Hashtag project, by Symplur

Twitter

• What to write on Twitter, by Reuter K
• How to write on Twitter, by Reuter K
• Using Twitter in university research, teaching, and impact, by LSE The London School of Economics and Political Sciences

FDA Social Media Guidelines

• FDA Social Media Guidelines, by FDA
• Social Media Draft Guidance Webinar Q&A’s (July 10, 2014)

Social Media Citations

• APA Style Guide to Electronic References, Sixth Edition, by APA
• How to Cite Social Media in APA Style (Twitter, Facebook, and Google+), by Lee C

Data Citations

• Joint Declaration of Data Citation Principles, by Force11/li>
• How to Cite Datasets and Link to Publications. DCC How-to Guides, by Ball, A & Duke, M
• Introducing ‘Data Matters’: conversations with researchers, by Bourke A et al.
• Sharing Detailed Research Data Is Associated with Increased Citation Rate, by Piwowar HA et al.
• Why should scientists practice open science? (on Quora)

Infographics

• What makes an effective infographic?, by Slideshare

Kudos

• What is Kudos? An Interview with David Sommer, Co-Founder, by Smith D
• Researcher Tools Review: Kudos, by Beisel A