About one-fifth of current scientific papers are being shared on Twitter. With nearly 69 million active U.S. Twitter users (24% of the U.S. adult population) and 328 million monthly active users worldwide, Twitter is one of the biggest social networks worldwide. Understandably, hopes are high that tweets mentioning scientific articles and research findings can reach peers and the general public. Studies show that most of the engagement with scientific papers on Twitter takes place among members of academia and thus reflects visibility within the scientific community rather than impact on society. However, there are ways to reach the broader public. This webinar will provide an overview of using Twitter to reach peers and non-specialist groups, the relationship between tweets and citations, and provide tips for building an academic Twitter presence.
Katja Reuter, PhD
Director, Digital Innovation and Communication