Digital Scholar Webinar: Effective Use of Academic and Social Media Networks for Endorsing your Publication

Scientific Communication


Do you know how to effectively promote your publications? Researchers need to ensure that their research study has gained maximum visibility for both, significant impact on the academic community and increased citation count. “Digital networking” is a powerful means through which the academic community can boost the reach of their study. This webinar will give a detailed overview of the recommended strategies for effective research promotion on academic and social media platforms and optimizing visibility of the published articles.

After this webinar, researchers will have a better understanding of the following:

  • Understanding the significance of research promotion
  • Overview of traditional ways of research promotion
  • Popular academic and social media networks 
  • Choosing the right channel for promotion
  • Drawbacks of using social media for academic purposes
  • Measuring the impact of the applied promotional strategy


Fiona first became interested in emerging scholarly communications when she was Publisher for Earth and Environmental Sciences at Wiley. Now an independent research data and publishing consultant advising institutions, learned societies and commercial publishing companies, Fiona has written and presented widely on data publishing, open data and open science. 

She is a past and current member of several research projects including PREPARDE(Peer Review of Research Data in the Earth Sciences), Data2Paper (a cloud-based app for automating the data article submission process) and the Belmont Forum (a multi-national, multi-agency global environmental change project – in association with the University of Reading, where she holds an Associate Fellowship).

Other Enago content by Fiona

Premium course: How to submit a journal article and get it published

Premium course: the pros and cons of open access publishing

Podcast: How publishing in data journals can benefit researchers

Blogpost/audio: Plan S: What Implications Does it Have on Learned Societies?

A series of short podcasts on open research and Early Career Researcher focused topics is forthcoming!

See Fiona’s website for blogposts on research and publishing topics, as well as a list of publications and links to slide decks.

NIH Funding Acknowledgment: Important - All publications resulting from the utilization of SC CTSI resources are required to credit the SC CTSI grant by including the NIH funding acknowledgment and must comply with the NIH Public Access Policy.