Today, over 80 percent of Americans seek health information online and nearly 70 percent of all Internet users in the United States use digital and social media. These numbers are increasing, even among diverse and underserved populations. This trend provides huge opportunities for researchers.
For example, did you know that African Americans have exhibited relatively high levels of Twitter use? Fully 40% of 18-29 year old African Americans who use the Internet say that they use Twitter. Latinos go online from mobile devices and use social networking sites at similar – and sometimes higher – rates than do other Americans. And, around 81% of lower-income Americans say it is "very important" for the library to provide free access to the Internet and computers? (Pew Research Center, 2013, 2014)
Attendees of this workshop will learn how the general public, disease communities, and health care professionals use the Web and social media. They will learn about the potential and limitations of using the resulting ‘digital traces’ to inform their research and how to design data-driven online outreach strategies to achieve their research goals (e.g., engagement, enrollment).
You will also get access to Symplur Signals, an online application that provides more than 500 million healthcare-related tweets and 185 million user profiles from Twitter, all segmented by thousands of healthcare relevant topics.
The Symplur team will offer a free 30-minute explorative consulting session to each participant tailored to how their own research can leverage social media data.
- Audun Utengen, MBA, Co-founder of Symplur, a healthcare social media consultancy, LLC and “The Healthcare Hashtag Project
- Thomas Lee, BS, NHA, Co-founder of Symplur
- Katja Reuter, PhD, director of the electronic eHome program and Digital Strategies, Southern California Clinical and Translational Science Institute (SC CTSI)