Learn At Your Own Pace

Developing a professional social media presence on Twitter –Tips and strategies for researchers and academics

Overview: When used to support and promote professional activities, social media can be a powerful tool for faculty, researchers, and clinicians. Platforms like Twitter make it easy and convenient to disseminate research, expand professional networks, and interact with new audiences. Given all the potential benefits, it is important to develop an intentional social media strategy that will enhance one’s career. This webinar provides social media guidance for researchers and academics who are looking to build a professional, digital presence. Social media case studies, step-by-step instructions for conducting a “digital audit” and recommended tips for social media use are presented. Speaker: Sarah Mojarad, MS, is a lecturer at the University of Southern California (USC) where she holds a faculty appointment in Viterbi School of Engineering. Prior to joining USC, she co-created and co-taught the course “Social Media for Scientists” at Caltech. In addition to teaching an updated version of this course at USC, Sarah has been piloting a new medical student curricular program on online professionalism the last two years. Last spring, she also co-created and co-taught a new course on career development for physician scientist students. Sarah has given keynote talks, lectures, and workshops around the world. She has presented her work to the National Science Board of the National Science Foundation, the U.S. Department of State, and the National Cancer Institute. Her areas of expertise are in social media, science communication, and online medical professionalism. She received her BA in Psychology from Boston University and MS in Corporate and Organization Communication from Northeastern University.

Digital Scholar Webinar: Best Practices for Establishing an Effective Online Presence

Digital Scholar Webinar: Social Media as a Platform for Health Behavior Change

Social media as a platform for health behavior change: lessons learned from the CAN Quit (Connecting Alaska Native People to Quit Smoking) study

Recruiting Participants Online for Survey and Intervention Research

Overview: This webinar will describe lessons learned from a series of studies that used social media websites to recruit U.S. veterans into two survey research efforts and a randomized controlled trial addressing heavy alcohol use. As an increasing number of research studies are moving online, the methods described to reach this typically difficult-to-engage group using the Internet alone can be applied to a number of other populations and research designs. Speaker: Eric R. Pedersen, Ph.D., Associate Professor of Psychiatry and Behavioral Sciences, University of Southern California Dr. Pedersen is an Associate Professor of Psychiatry and Behavioral Sciences in the Keck School of Medicine at USC. He is an adjunct behavioral scientist at the RAND Corporation. He is also the Director of Digital Mental Health and he is the Director of Digital Health within the SC CTSI. His research interests are primarily in the areas of young adult/adolescent alcohol use and co-occurring mental health disorders.

Regulatory Science Symposium: Clinical Trial Startup Session 3: Recruiting and Screening Subjects: Marketing, Social Media, and EHR/Interacting with IRB (2016)

In this session, we will discuss how to effectively recruit subjects for a clinical trial and how modern technology and social media plays a role in the recruitment and screening processes of clinical trials.

Regulatory Science Symposium: Special Populations Session 4: Research - Engaging Adolescents and Young Adults (2017)

In this session, we will discuss the importance and concerns of dealing with adolescents in clinical trials.

Using Social Media Data to Gain Insights into Community Trends

In this workshop, you will learn how to use social media data (social media listening) to gain insights into emerging community needs, trends, and conversations.

Utilize Digital and Social Media Data for Your Research

Today, over 80 percent of Americans seek health information online and nearly 70 percent of all Internet users in the United States use digital and social media. These numbers are increasing, even among diverse and underserved populations. This trend provides huge opportunities for researchers.