SC CTSI work highlighted in new book
SC CTSI leadership and community member author book chapter in new edition of Principles of Community Engagement.
Members of our Southern California Clinical and Translational Science Institute (SC CTSI) leadership team along with a long-standing community partner Vision y Compromiso collaborated on a recently published book chapter released by the Agency for Toxic Substances and Disease Registry in collaboration with the Centers for Disease Control and Prevention, National Institutes of Health, and other organizations. The authors of the chapter include Nicki (Karimipour) Apaydin, Nicole Wolfe, Allison Orechwa, Michele Kipke, and Melinda Cordero-Barzaga.
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Published in the third edition of Principles of Community Engagement, the chapter describes strategies for building trust through online outreach. In the chapter, titled "Embracing Digital Technology", we outline our expertise in building trust within the communities in which we work, and our ability to partner with key stakeholders to develop and deliver health-related information to these groups. In particular, we explain our successful approach to sharing timely updates during the COVID-19 pandemic through the VaccinateLA campaign, as well as our experiences in battling misinformation. Congratulations to our authors and the more than 165 individuals who contributed to this new edition. Click HERE to read the book.