Accelerate the Dissemination and Impact of Your Research Findings

Workshop 3 of the New Digital Scholar Training Initiative

August 24, 2014

In this workshop, you will learn how to use web-based approaches and social media to accelerate the dissemination and impact of your research findings.

Workshop Overview

Complete the application onlineApplication deadline is Sep 8, 2014. Awardees will be informed by Sep 12, 2014.

Date/Time: Tuesday, Oct 21, 2014, 1-3pm

Location: USC Health Sciences Campus, CSC, Harkness Auditorium, 2250 Alcazar Street, Los Angeles, CA 90089

Open to: USC/CHLA community

Designed for: Faculty, clinician-scientists, post-doctoral scholars, PhDs; USC/CHLA community

InstructorKatja Reuter, PhD, director of the electronic eHome program and Digital Strategies, Southern California Clinical and Translational Science Institute (SC CTSI)

About This Workshop

Today, researchers have to make their publications stand out from the stack of nearly 800,000 science and engineering manuscripts that are published each year. 

The good news is that there have never been more tools available that allow scientists to communicate their research proactively. Digital and social media make it easier for scientists to break out of the traditional science news cycle and track their impact to advance their careers.

We will look at examples of scholars who successfully used these types of tools to benefit their work as well as tools to help you measure the impact of these alterative approaches to academic scholarship.

In this workshop, we will develop a framework to help you select the right digital and social media tools that match your research and career goals. Attendees will have the opportunity to develop a digital communications plan for a particular research project.

Workshop Syllabus

1. Defining Digital Dissemination of Science

  • Introduction: Why use digital and social media as part of your research?
  • Examples of successful digital communication strategies used by scholars who have succeeded in achieving their research goals (e.g., obtained funding, built research reputation, increased citations, views and downloads of of scholarly articles)

2. Designing a Digital Communication Strategy

  • Define your research and career goals and success measures
  • Align your communication goals with your research and career goals
  • Define your target audience(s)
  • Understand how to do audience research
  • Select the right tool that matches your communication goals
  • Plan implementation for communications plan

3. Measuring Impact

  • Understand novel measures of scholarly communication and impact as well as available tools

Recommended Background

There are no prerequisites for this workshop. 

Suggested Reading

Coming soon

Additional resources will be provided at no cost during the workshop.

Course Format

The two-hour workshop will use lectures and videos, template resources, and practical examples, allowing participants to apply the new knowledge to their specific research goals.


Will I get a certificate after completing this workshop?
Yes. Participants who complete individual workshops or the entire series will receive a certificate signed by Jonathan M. Samet, MD, MS, Distinguished Professor and Flora L. Thornton Chair, Department of Preventive Medicine, Keck School of Medicine of USC, Director, USC Institute for Global Health, Director of the SC CTSI Education, Career Development, and Ethics program, and lead instructor Katja Reuter, PhD, director of Digital Strategy and the eHome program at SC CTSI.
What resources will I need for this workshop?
Please bring your computer and your phone. You will need Internet access.
What tools will we be using in this workshop?
We will introduce several digital and social media tools.

In support of the workshop series and follow-ups, we will use USC Blackboard and a blog.

NIH Funding Acknowledgment: Important - All publications resulting from the utilization of SC CTSI resources are required to credit the SC CTSI grant by including the NIH funding acknowledgment and must comply with the NIH Public Access Policy.